Tiny Tina Wonderland Interactive Product Launch Site
Tiny Tina Wonderland Interactive Product Launch Site
Tiny Tina's Wonderlands is a 2022 action role-playing first-person shooter developed by Gearbox Software and published by 2K. The interactive website showcases a collaboration between Mighty Jaxx and Tiny Tina Wonderlands.
It features in-game characters paired with the game code. Users can view product details, play games for discount codes, and learn how to scan the product to unlock the game code on the Mighty Jaxx App.
Tiny Tina's Wonderlands is a 2022 action role-playing first-person shooter developed by Gearbox Software and published by 2K. The interactive website showcases a collaboration between Mighty Jaxx and Tiny Tina Wonderlands.
It features in-game characters paired with the game code. Users can view product details, play games for discount codes, and learn how to scan the product to unlock the game code on the Mighty Jaxx App.
The Challenge
The microsite needed to serve two goals simultaneously: generate interest in the collectibles and educate users that game codes were also accessible through the Mighty Jaxx app. In addition, the experience needed to leverage interactive video content in an engaging way, while working within the technical limitations of external vendor capabilities.
The microsite needed to serve two goals simultaneously: generate interest in the collectibles and educate users that game codes were also accessible through the Mighty Jaxx app. In addition, the experience needed to leverage interactive video content in an engaging way, while working within the technical limitations of external vendor capabilities.
The Approach
We began by defining the core purpose of the microsite, which helped prioritise essential interactions and remove unnecessary complexity. This ensured every interaction and page served a clear user and business intent, improving clarity and engagement.
Working closely with external vendors and creative teams, we aligned early on technical constraints and explored alternative solutions when certain interactions or animations could not be fully supported. This iterative process allowed us to preserve the intended experience while adapting the design into a feasible and performant implementation.
We began by defining the core purpose of the microsite, which helped prioritise essential interactions and remove unnecessary complexity. This ensured every interaction and page served a clear user and business intent, improving clarity and engagement.
Working closely with external vendors and creative teams, we aligned early on technical constraints and explored alternative solutions when certain interactions or animations could not be fully supported. This iterative process allowed us to preserve the intended experience while adapting the design into a feasible and performant implementation.
My Role
UX Strategy
UI Design
Prototyping
User Flows
Developer Handoff & QA
Vendor Coordination
UX Strategy
UI Design
Prototyping
User Flows
Developer Handoff & QA
Vendor Coordination
